A couple of months ago I had the pleasure of interviewing Chiara Munaretto, the founder of Maas-Chain and head of web3 marketing. We both met at DLT Talents 2023 and this project was organised as part of one of the assignments.
I took the chance to ask Chiara about challenges for brands when moving from web2 to web3, how her startup came into play and the power of personal branding. The interview touches a few times in the power of blockchain and regenerative finance.
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- Chiara and Soraia are doing an interview. Chiara asks Speaker A to hear her, and Speaker A can hear her.
- Chiara Munaretto, the founder of Mass Chain, this is an interview for DLT Talents program. Interviewer asks Chiara, she thinks it was a natural smooth passage into Web Three because she has a background in marketing and communication.
- The challenges that these brands face when they trying to make the transition from Web2 to Web3 are education and awareness.
- Soraia thinks the technical problems and the awareness problems are the biggest challenge. Chiara is the regulatory environment. Soraia says is the budget. Chiara says that some brands end up copying each other to be in the space.
- The Dutch Blockchain days was one of the largest events that Chiara organized in the Netherlands. Chiara talks about how to organize such a big event.
- Chiara tells the interviewer that she plans to organize a series of events. She suggests planning one year in advance and taking enough time to have an event above 200 300 people.
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Hello? Hi Kiara, can you
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hear me? I can. Can you hear me?
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Yes, I can. Perfect. Thank you so
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much for taking the time to meet me
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for this interview. Let me introduce you.
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This is Kiara munarett. She's the founder of Mass Chain.
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This is an interview for DLT Talents program
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where they're trying to empower more females into the blockchain,
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crypto and Web Three world in general. So we
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both met at the DLT Talents program where we're still both
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participate. I'm going to just go straight into some of
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the questions that I have prepared. I looked through your
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profile and I saw that you were a founder, you are also involved in this
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program and that you are involved in organizing a
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lot of events. So I thought that
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you were a good persona to interview. And I'm
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going to start by asking at what point do you think that. It was
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time to make the move into Web Three?
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Yes. So first of all, thank you so much for having me and
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I'm enjoying quite a lot DLT program so I hope you're
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doing that as well. And I am quite happy that you also choose me as
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interviewee. And so concerning your question,
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I think it was sort of a natural smooth
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passage into Web Three because I have
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a background in marketing, so I've always worked into marketing
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and communication. And I think it was 2019
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that I was working in this company that takes care of the fiscal and financial
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side of online businesses in general. And at a certain
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point we were starting to question whether we should
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starting to worry about crypto regulation as well.
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And so at first I was like what is crypto? What is blockchain?
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What are these new terms? So then I started
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researching a little bit more by myself and I
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really got into the space because I saw immediately
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new opportunities. I'm very technology passionate
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and innovation passionate I would say. So it was clear for me to the
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beginning that the kind of technology that really tried to empower
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every user inside the blockchain, it could have been a
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nice technology that would also have a future
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in a sense. And of course now we are four
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year past when I started. So indeed this is
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the case. So during my journey then I just kept
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going and I started going to conferences
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at first because I needed to talk to the people who were making
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this change in a sense. And so that's
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actually what really got me in because I saw that the way people
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were doing business in Web Three, it was completely different
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from the way Web Two people were doing the business. And I very
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much like the collaborative and innovative approach that Web
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Three people have converted
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to Web Two. And just recently, six months ago, as you well
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said, I founded Masschain, which is a community student
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association that really tries to empower university
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student in my current university in Maastric
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and we really try to bridge the Web Two and
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Web Three skill gap. So for people who want to work in the Web
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Three space and on the other hand, just really explaining
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in easy terms everything concerning and going around
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Web Three. I guess that back in 2019
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it was already like spoke around the world, but it was not so big
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yet. So I think you joined at the perfect time where
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the booming started and you took advantage of that as well.
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Yeah, exactly. So I didn't quite like I'm not the bitcoin
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bro of 2013 or something, but I
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did take the, let's say 2021
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NFC wave and everything. So I
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think I kind of enter when there was this big
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speculative bubble in a sense, and now we're seeing more
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concrete and real applications. Which is why I do believe that
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this is something that will stay also in the future.
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Yes, for sure. I agree. More and more we are seeing
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more companies, more startups, implementing innovative ideas
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and now with this new boom of generative AI,
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there's also like so many things as well. Yes,
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merging into each other. I think maybe next year we'll be able
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to do things that we are not even imagining yet.
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But it's exactly that's a little bit the pace because
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I do feel that every two to six months a new
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technology just comes in and gets adopted super
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easily. And that's what we have seen with as
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well. For example, one year ago there was just like
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very few people using it and now it's like daily
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usage for, I think, a lot of people.
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So it may happen the same with some Web Three technologies
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as well. Definitely. And I think that programs like DLT talents
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are really good because there's a lot of people interested and they don't know where
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to start to look and to learn more. So at least
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we already have this network of females and most of
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my LinkedIn posts, they always get a lot of reactions from people,
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from the group, which is great. So it's a
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great way to start. I think my next question is
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from your experience and given that you were in marketing and now you're
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helping them to migrate from Web Two to Web Three, what are some of the
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challenges that these brands face when they try to make the transition?
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Yeah, so I think that the first big issue
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is really education and awareness. So I think that not
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enough people yet do know what exactly is
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with me and somehow between us that we are inside
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sort of on the service provider side. We do focus a lot
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on technicalities and making sure that everything works but now it's
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also the time to make it easy in their sense. Work a
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lot on user experience as well and in
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the way we designed the technology. So I
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think that also the fact that there has been a lot of speculative
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ways or just like press releases in
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which they were just focusing on what was the hype. At the moment,
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I think from the general population, not a lot of people can
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detach the usage from some specific cases.
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For example with crypto, for example, with NFT. So when there has
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been the bubble of NFTR, for example,
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a lot of people just tend to relate the two terms but actually it's just
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one application and NFT just refers to the technology.
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So I think there's a lot of misconceptions and misalignment
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in the way we talk to the actual users.
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I think that's actually the first big challenge that
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we need to sort of assess to really try
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to make it easy to adopt then in
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terms of technology, maybe more the scalability
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and interoperability between different systems. So even
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between decentralized and centralized. So when it comes to tokenization,
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for example, or even bridging different
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blockchains that everything just runs smoothly. I think we're
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very much testing the technology but we are not yet a stage
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in which everything can be decentralized because
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it's not secure enough, it's not once again easily comprehended
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by everyone. So I think these two problems,
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one more on the technical side and the other one more on the awareness
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side, goes hand in hand because when someone is
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able to transit from one place to the other then it's also sort of simulates
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the way we behave in the Internet
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right now. So we can go from one place to the other with no issues,
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without having to change any key or
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whatever. Could be the case.
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And I think one last case could be the regulatory
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environment. Of course we've seen now some improvements with
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Mika, but still I think it very much just focuses
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on crypto so not on the entire ecosystem because
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now I think after, I don't know, more than 20 years of AI,
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now we have some regulations about AI ethics, for example.
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But in terms of blockchain, in terms of the technology itself,
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the way it is assessed, there is no regulation.
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So now just the financial side has been regulated,
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which is important, which is a great step, but yet
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not enough. So I think these are a little bit
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the biggest challenge right now. Yes, and I
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think maybe one of the other challenges, I'm not sure, because I don't
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really work with brands might be the budget because sometimes
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they might not have enough budget to get into, I don't know,
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into the web three space. So we see
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a lot of bigger players like Nike for example,
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entering the world and smaller brands they want to follow because they also want to
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be in it, but sometimes it involves a budget that they don't have. So I
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don't know. Do you agree that it might be also a struggle that they face
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or you haven't worked with brands that have that issue.
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I think that concerning this question.
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Certainly budget is an issue,
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I would say, but I think that main thing is that a lot of
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brands just start to follow each other projects without focusing on
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delivering a project with really a
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utility that serves their audience. So what they're doing
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is just like yeah, exactly. They're just like keep copying each other
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to be in the space. So of course, if a small
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brands just want to copy what I don't know, like Nike for example did,
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of course they don't have the same budget, but they can readapt what they just
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did based on their audience because they've also had different
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recognitions, different brand reputations. You cannot just copy paste
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and it's not even the purpose. So I think it's an
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issue, but I think it's also sometimes just to be
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in the way more than actually make something that makes sense.
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I guess that at the end of the day, when you're helping them with the
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marketing, that's what they care about is to show the customers
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that they are in this world and they are cool as well.
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They're keeping up with the trends. So maybe that's more important
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in a way at this time for them.
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Yes. So moving on a little bit from Marting
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and your experience with brands and Web Three.
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I saw that you organized some events,
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I think recently you had one. Could you just remind me
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the name. Because I don't have it. Yeah, of course. It was the
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Dutch blockchain days. So it was one of the largest events that
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we do in the Netherlands. One was the Dutch Blockchain days and the other
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one was the Dutch Blockchain week. So we mostly focused on the Netherlands.
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But for example, with this last one we really went
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international. So we had speakers from really all over the
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world. That's amazing. When I saw a
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little bit of your posts and I don't know,
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I never organized anything and it was always something that I wanted
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to do. So could you maybe let me know or run
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me through how does it go to organize such a big
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event? Like the biggest, like you said in the Netherlands?
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Yeah, well, first of all, you need a very great
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team. You need to have
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people who are really interested in not just that they're doing
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this because they are paid, for example. So there needs to be passionate
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and care about people and the outcome of the event because we
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are really all passionate and we are all really
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into the Web Three space. So we know how people think,
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we know how business, like corporates,
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for example, needs to be treated different from small
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businesses, from startups, from scale ups and so
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on. So you also need to be aware of what's
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your target so that's I would say the first thing. And also in
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terms of target, who you want to be sponsored by,
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what are the type of speakers. And so this further
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creates sort of the atmosphere of the event.
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And I think that one of the greatest feedback that we receive
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is that we really managed to bring together high quality
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people so speaker who really mattered.
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And in this sense, we sort of created this intimate event
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even if we had 500 people. But still the way people
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could interact each other was very smooth. And I think that really nailed
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our objective as well because it was just easy for
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people to network and so on.
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Then of course one of the other biggest part of the event like in organizing
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events is the marketing and communication size. So the way you advertise
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your event you need to be straight to the point
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and try to show as much content as possible.
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And when it comes to web three, but also would
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say increasingly in web two what really matters is the
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users or the speakers or the partners speaking of
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you and not vice versa. So of course it's important to announce everyone
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but if they are talking about you then it's more reliable.
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So this is sort of named as
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user generated content, if you want to classify
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it. And I think that what is really working because in the sense
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you really create sort of a community and you see
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that people are all active so it's not just one
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too many but it's really like many too many. So they
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are all talking about it and of course then
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the more organizational side so make sure you have
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a nice place that really also fits within your
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target. So if you have, I don't know,
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all sea level people from corporates, of course you need
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to design the space in a way in which they feel comfortable.
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Well if you're just having a small meetup,
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maybe a nice bar or something like that could be more suitable.
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So I think it all comes to what's
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your objective and to know very well your audience so
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they can get the message that you want to deliver.
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Because if you want to deliver something but then you have another
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type of audience, then the two things just don't match.
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And then the result is not positive, but not because you
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didn't work hard, but just because what you
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expected and what they expected was different.
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So I think really focus on that, your message
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arrives clear to the audience.
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Definitely I agree and I
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like the fact that you mentioned about caring about the networking and
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making people feel comfortable about talking with each other because last
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year I attended Web Summit in Lisbon and actually it's
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such a big event and there's so many things happening at the same time.
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A person feels a bit overwhelmed because you are interested in a lot of areas.
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There's a lot of things happening at the same time again,
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and you feel frustrated that you cannot attend some or
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you're still running from one side to the other. And at the end of the
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day is an event with so many people and you could
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network so much. But I didn't see an effort from their
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sites to make those connections between people.
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Everyone. I would see a lot of people by themselves having
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lunch or running from one side to
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the other. Yeah, of course so it's good to.
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Know that you had that in mind and how long
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do you have to plan in advance for these type of events? For example?
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So it also depends on if
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you have a community or not. So if you have to start to build
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a community from scratch, then of course I would say plan
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one year in advance would be the best. But just because you need
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to get started so you need to have a brand reputation
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before even just announcing that you will be doing an event that
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takes a lot of time and I would say that on the second
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3rd event then you will really see the success. So it depends also if
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you want to organize a one time event or if you're trying to
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build sort of a series of events for example
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every year or twice a year. So for example, what is
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doing ethereum? They think they are doing it very well because they're
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well spread around the entire world but they have sort of a
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recurrence so they're doing it every, I don't know,
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almost month depending on the city. So that's of course
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a different objective of I don't know me and you saying
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okay, we are together in this city, let's organism each up then maybe it just
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ends with itself. So concerning time, I would say
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that this is what people should be considering
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and of course also the team
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and the budget. So if you have a lot of
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availability, then of course you can do more in a shorter period
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of time. But if you are in few people, there are
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really a lot of things that you need to take care of. So I
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would always say just take enough time at
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least six months before if you aim to have
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an event above 200 300 people,
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especially because when it comes to the venue, the speakers
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is not that you can call them one month and say hey, can you
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speak at this event? So I would say that the earlier
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the better because then there's always some no show
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or just any problems that you may encounter so you
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still have the time to tackle those ones.
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Definitely. Thank you for answering.
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I think so far you've been bringing a lot of value
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to this interview. Thank you. I was
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thinking now of moving a bit more into your entrepreneurial
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path. I saw that you founded
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Mass Chain and you said that it was a year and a half ago.
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No, two years. No, this is just half year
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so I found it in February so it's quite early yeah.
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Okay. Do you want to run me through like how it started,
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your idea and maybe some of the
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challenges that you faced as a first time entrepreneur?
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I'm assuming that it's your first company.
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Yeah, so I think I've always been kind of an entrepreneurial
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in a sense. So I had a lot of ideas. I always spoke on social,
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about different things. But I would say since three
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years the focus has always been on technology. So first I was talking
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about technology a little bit broader than I focused on the web three
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space. But I've always had many ideas in mind.
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In December, since this is my last
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year of The Bachelor, I just submitted my thesis last
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week. I really noticed that while
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I was growing, there was no association that was taking
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care of my interest. And I was seeing that
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the more I was getting contact with university students,
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the more also other people were interested. But we didn't know where
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to go. So we found the first association
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and that just really came from a need, I would say,
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to really gather people together because I
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always had to go to Barcelona, to Amsterdam,
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to Einsilven sometimes to really meet people,
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to talk about these kind of things. So then
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I talked with a couple of people and then we just get started
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with we thought about the name, the brand name,
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the structure of the team and so on. And then we
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got a team of 14 people. So there was quite a
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lot. So my idea was really, since it's still, like I
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would say, an early stage sector,
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there weren't too many people, I would say,
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interested in just running the association because of course,
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I would say a certain kind of knowledge is needed in order to help
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people. So our team was spread all
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over Europe, but our focus was on the target of
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massive university students. So then we did a couple
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of events both in person and online. And we mostly
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delivered research reports. So we
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focus on crypt analysis, so how to get it started,
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but not from a financial advice perspective, but more
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on when you see the market. How do you understand
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if a coin is decentralized and to what extent it is decentralized,
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how do you understand certain kind of metrics,
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for example? And then we try to break down also more their technicalities.
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So when it comes to blockchain, what are the different types of layers,
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what do they need, what are the main projects? And we compared projects
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while on the research side we focus on the web
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two space. So how some brands are entering
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the web three space and so we
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deliver some articles. So we're really, I would say in the brains,
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not brainstorming because we did deliver something, but we are studying
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how people react to what we are delivering.
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Of course we had a lot of challenges because it's hard to just
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get started with an association, especially because it's
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voluntary, it's a completely no profit
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association is just to spread education in my city,
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I would say. So it's hard to keep people together
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also because they have to be moved just by interest in
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the sector, not by money, not by anything
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else apart from networking and delivering good quality content.
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That's a little bit how it has been so far but I'm very happy of
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what we achieved because I think we delivered enough
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content to say that we are active but still there's
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a lot of things that can be improved. So at the moment,
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do you have a number of active people in your community?
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Not really, because we didn't manage to organize one last event.
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So I would say we could go around 100 between
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the ones that showed up about our first presentation
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event and the ones that just react to our post on LinkedIn,
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Instagram and so on. But I would say that next year we'll
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really try to onboard more young people because we are almost
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all third years. So in order to bring it forward we do need
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some younger people who are also more active within
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the master spaces because we will be all living,
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mastered. Yeah, I guess at
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some point. Yeah, exactly. Like you were saying,
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you said you finished your thesis last week.
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Yes. So congratulations I guess. Thank you very
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much. Relief out of your shoulders. Yes, let's wait for
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the final grade though. But yes, I'm sure you'll be great.
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Because I think you're a great person and you're
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super interested and involved and you take initiative. So people
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that are like that, like you, you'll always do well, I think,
387
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but I wish you all the best. Would you like to run me through your
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thesis? I think you talked a little bit about refi
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00:24:12,026 --> 00:24:15,358
and DeFi, right? How do they work?
390
00:24:15,444 --> 00:24:19,454
Yeah, exactly. Yes. So I
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started by analyzing financial structures,
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traditional financial structures in line with traditional
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capitalism. I started from like I would say the 70s
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when there has been also financialization of capitalism.
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So there was increased importance to finance
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and this to a certain extent led to sorry,
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led to the creation of some pictures assets.
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So then I present the solution,
399
00:24:52,726 --> 00:24:56,822
I would say the regenerative capitalism which talks
400
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about the way nature should be related to
401
00:25:01,748 --> 00:25:04,174
what we deliver. So for example,
402
00:25:04,292 --> 00:25:07,726
now all we produce is not related to
403
00:25:07,748 --> 00:25:12,314
the resources that we have. So we sort of have this understanding
404
00:25:12,442 --> 00:25:15,986
that we always can take anything for granted and
405
00:25:16,008 --> 00:25:19,874
for free in nature. But that's not actually how it works because we have seen
406
00:25:19,912 --> 00:25:24,046
it with climate change and so that's why now we have this sustainability
407
00:25:24,158 --> 00:25:27,366
problems. So we didn't think about this at the
408
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beginning before just starting increased production but
409
00:25:31,452 --> 00:25:35,446
we are now working against the problem in trying to
410
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cope with it. While the overall,
411
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I would say argument in terms
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of capitalism is really that it's just not
413
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sustainable, not to take care and treat differently human
414
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components, financial components,
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00:25:52,510 --> 00:25:56,954
economy components, politic components and so on. So somehow
416
00:25:57,002 --> 00:26:00,222
we all measure everything in terms
417
00:26:00,276 --> 00:26:03,778
of how much money this thing can make, whether it's a human,
418
00:26:03,864 --> 00:26:07,954
whether it's research, whether it's really whatever.
419
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And this cannot keep going because it's just not sustainable.
420
00:26:12,350 --> 00:26:16,050
And so the way I did my thesis is through interviews.
421
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So I interviewed twelve people and
422
00:26:19,804 --> 00:26:23,398
this was actually the outcome and the background of
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00:26:23,484 --> 00:26:27,714
these people was really varied. So somewhere from the DeFi,
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00:26:27,762 --> 00:26:31,434
refi and TradFi space. So I tried to very
425
00:26:31,472 --> 00:26:35,302
much vary the sample and I really studied
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how decentralization and in particular decentralized
427
00:26:39,510 --> 00:26:43,070
finance and regenerative finance can ease,
428
00:26:44,850 --> 00:26:48,830
I would say the financial inclusivity and digital inclusivity
429
00:26:50,050 --> 00:26:53,582
and why the current capitalistic structures and traditional
430
00:26:53,646 --> 00:26:56,754
finance as well cannot solve these kind of problems.
431
00:26:56,952 --> 00:27:01,218
And the results were quite interesting I would say, because all
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00:27:01,304 --> 00:27:03,694
interviews focus very much on tokenization,
433
00:27:03,822 --> 00:27:07,478
so the way tokenization on blockchain can
434
00:27:07,564 --> 00:27:10,982
really help in better assessing the value.
435
00:27:11,116 --> 00:27:14,754
So they argued that there was a bad reserve
436
00:27:14,802 --> 00:27:19,210
allocation and this problem could be solved through tokenization.
437
00:27:19,790 --> 00:27:24,054
The second thing was about the usages of DeFi and threadfi.
438
00:27:24,182 --> 00:27:29,580
So no one said that DFI will make
439
00:27:30,830 --> 00:27:34,926
thread fi go away, so they think that they will coexist in the
440
00:27:34,948 --> 00:27:37,326
future because they solve different problems.
441
00:27:37,508 --> 00:27:40,602
So of course the DeFi market is more volatile,
442
00:27:40,666 --> 00:27:44,674
but it's also more liquid. So what they proposed in
443
00:27:44,712 --> 00:27:47,934
general averagely is that DeFi
444
00:27:47,982 --> 00:27:51,842
is better for microfinance. So to really
445
00:27:51,896 --> 00:27:56,786
try to empower all communities, because in order to access crypto
446
00:27:56,818 --> 00:28:01,190
bank account, let's say you just need an internet connection instead
447
00:28:01,260 --> 00:28:04,802
of all those KYC and human judgment processes,
448
00:28:04,946 --> 00:28:08,570
while for large amounts of money exchange,
449
00:28:09,630 --> 00:28:13,494
the threat by could still be the best option because you somehow
450
00:28:13,542 --> 00:28:17,242
need the security from central bank. So these were
451
00:28:17,376 --> 00:28:21,050
the results and in terms of refi
452
00:28:21,210 --> 00:28:25,102
specifically, they think that they
453
00:28:25,156 --> 00:28:28,762
address decentralized finance by really valuing
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the human in sustainable component, which is increasingly
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00:28:33,082 --> 00:28:36,818
of course more needed. So I think I'm quite happy with the
456
00:28:36,824 --> 00:28:41,006
results in the final thesis as well because it's
457
00:28:41,038 --> 00:28:45,666
just very much looking at the future and so we see why
458
00:28:45,768 --> 00:28:48,882
and when certain kind of things could be valuable.
459
00:28:49,026 --> 00:28:52,774
So it's not one or the other, but it's more like to what
460
00:28:52,812 --> 00:28:56,582
extent one or the other can exist in order to
461
00:28:56,716 --> 00:28:59,900
solve as many problems as possible or to just
462
00:29:00,590 --> 00:29:03,690
fill in all the needs of all stakeholders.
463
00:29:04,510 --> 00:29:07,738
Definitely, I think especially since they
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00:29:07,904 --> 00:29:11,586
also set up some sustainable development goals
465
00:29:11,638 --> 00:29:15,198
for 2030 and now they're seeing that they're not going to be met.
466
00:29:15,364 --> 00:29:19,034
There's this urge that everyone now worries
467
00:29:19,082 --> 00:29:22,746
about sustainability, right? And I think thesis like yours
468
00:29:22,778 --> 00:29:27,042
and these type of conclusions that you had in the end are
469
00:29:27,096 --> 00:29:30,690
useful and hopefully will also help other companies take
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00:29:30,760 --> 00:29:34,242
action when they start looking for oh,
471
00:29:34,376 --> 00:29:37,966
I have this idea, let me implement it. But now
472
00:29:38,008 --> 00:29:41,910
they're going to start thinking, does this actually bring value? And am I taking into
473
00:29:41,980 --> 00:29:45,170
consideration the people that are low in the chain?
474
00:29:45,250 --> 00:29:48,966
Because there's a lot of workers from Asia, for example,
475
00:29:49,068 --> 00:29:52,346
that they're the ones who actually suffer the consequences. At the
476
00:29:52,368 --> 00:29:55,626
end of the day, they're paid low wages and then they still get all
477
00:29:55,648 --> 00:29:59,386
the plastic that we produce as well. Exactly.
478
00:29:59,568 --> 00:30:03,098
It's really important, and I think it's great what
479
00:30:03,104 --> 00:30:06,686
you're doing. I also want to get more informed about the refi and
480
00:30:06,708 --> 00:30:10,560
if I so at some point you could provide me. Your thesis would be great.
481
00:30:11,250 --> 00:30:14,100
Absolutely. Yeah, of course. Nice.
482
00:30:14,550 --> 00:30:17,906
We only have eight minutes left. So in one
483
00:30:17,928 --> 00:30:21,134
of the last assignments that we did for the DLP
484
00:30:21,182 --> 00:30:24,638
program, we spoke a lot about personal branding.
485
00:30:24,814 --> 00:30:28,150
How do you put your message out there? So I think
486
00:30:28,220 --> 00:30:31,270
that's maybe a good way of finishing our interview.
487
00:30:31,610 --> 00:30:35,734
My question is yes. How did you develop your
488
00:30:35,772 --> 00:30:39,606
personal brand and how do you usually position yourself out there? Which channels
489
00:30:39,638 --> 00:30:43,020
do you tend to use? Yes,
490
00:30:44,430 --> 00:30:48,858
so I think that it really comes to your
491
00:30:48,944 --> 00:30:51,600
inner willingness of sharing something.
492
00:30:53,730 --> 00:30:57,198
I really tried so many topics, but just because I always
493
00:30:57,284 --> 00:31:00,782
wanted to share something, what I was learning,
494
00:31:00,916 --> 00:31:04,382
no matter the topic. So that's how I started, just by
495
00:31:04,436 --> 00:31:07,730
really like, interpretation of sharing and seeing
496
00:31:07,800 --> 00:31:11,314
people reacting to me and say, okay, this is valuable. So that was
497
00:31:11,352 --> 00:31:13,940
actually what was making me happy, in a sense.
498
00:31:15,350 --> 00:31:19,238
But of course, then if you want to move this interest
499
00:31:19,324 --> 00:31:23,298
in actually a job, or more like just something more structured,
500
00:31:23,394 --> 00:31:26,966
then of course you need to study as well how
501
00:31:26,988 --> 00:31:30,586
to brand yourself. So it cannot just be personal
502
00:31:30,688 --> 00:31:34,282
interest, but you also need to niche it down,
503
00:31:34,336 --> 00:31:38,060
I would say, because now that the creator economy just got
504
00:31:38,670 --> 00:31:42,800
expanded, I think at almost its maximum level,
505
00:31:43,330 --> 00:31:47,422
everyone really has access to spreading information.
506
00:31:47,556 --> 00:31:50,686
So you need to make yourself unique, in a sense,
507
00:31:50,788 --> 00:31:54,778
but you don't need to, I think, think too much about how
508
00:31:54,804 --> 00:31:58,242
to make yourself unique because you are already unique just by being yourself.
509
00:31:58,376 --> 00:32:01,774
And sometimes I think this is the hardest challenge.
510
00:32:01,822 --> 00:32:05,490
So how to really understand who you are and
511
00:32:05,640 --> 00:32:08,180
what's the way in which you deliver information.
512
00:32:08,890 --> 00:32:12,882
If you understand that, then it's easier just to keep replicating
513
00:32:12,946 --> 00:32:16,818
it. Because what I really notice is that we're
514
00:32:16,834 --> 00:32:20,442
really surrounded by a lot of information. And every time I just see
515
00:32:20,496 --> 00:32:23,642
something interesting or that I'm really curious of,
516
00:32:23,696 --> 00:32:27,322
I'm like, oh, I like this way of posting things. Right.
517
00:32:27,376 --> 00:32:31,226
But then I just keep changing and my audience will never understand who
518
00:32:31,248 --> 00:32:34,734
I am. Right. Because I will just keep not even
519
00:32:34,772 --> 00:32:38,702
copy pasting, but be inspired by a lot of people. So you need to
520
00:32:38,836 --> 00:32:43,040
gather information from outside, but then you need to share it in your own way.
521
00:32:43,810 --> 00:32:47,794
And I think that's actually. One of the hardest challenges because you
522
00:32:47,832 --> 00:32:51,554
always find people that not necessarily do better but
523
00:32:51,592 --> 00:32:54,340
do it in a way that you like it more, right?
524
00:32:55,110 --> 00:32:58,598
So I think that when you manage to detach yourself from
525
00:32:58,764 --> 00:33:03,430
the listener or the user of certain content
526
00:33:03,500 --> 00:33:06,774
and the one that produces it and try to understand the difference,
527
00:33:06,972 --> 00:33:10,666
then you can somehow guide yourself in making a
528
00:33:10,688 --> 00:33:14,540
personal brand, but still while still being inspired by others.
529
00:33:14,990 --> 00:33:18,854
And further, I think that my biggest
530
00:33:18,902 --> 00:33:22,606
advice would be really just to get started because
531
00:33:22,788 --> 00:33:26,174
the more you not even fail but
532
00:33:26,292 --> 00:33:29,614
understand what works and what doesn't, the more you
533
00:33:29,652 --> 00:33:33,406
perfectionize what you're delivering. Because if
534
00:33:33,428 --> 00:33:36,706
you always just keep studying it sort of tends to
535
00:33:36,728 --> 00:33:40,626
go on a procrastination level because you want to
536
00:33:40,648 --> 00:33:43,938
have it perfect but you will never have it perfect if you don't get the
537
00:33:43,944 --> 00:33:47,522
feedback from the people. Because again, if you're sensor to yourself,
538
00:33:47,576 --> 00:33:51,318
you're doing it for them and of course for yourself, but you need
539
00:33:51,404 --> 00:33:54,934
to have the other side as well. So I
540
00:33:54,972 --> 00:33:58,566
think that the more you try, the more you see what they
541
00:33:58,588 --> 00:34:02,266
like and what they understand better. And this especially in terms of
542
00:34:02,288 --> 00:34:06,310
communication. And then, of course, you need to just study basic,
543
00:34:06,390 --> 00:34:10,506
I would say marketing skills. And also when deciding
544
00:34:10,538 --> 00:34:13,200
the social that works best for you,
545
00:34:14,370 --> 00:34:17,754
it really comes also on the kind of character
546
00:34:17,802 --> 00:34:21,166
and personality you have. So if you
547
00:34:21,268 --> 00:34:24,478
really want to always showcase your face and talk a
548
00:34:24,484 --> 00:34:28,066
lot, maybe Twitter is not the best place while Instagram could be.
549
00:34:28,168 --> 00:34:31,746
So I would say that there's really space for
550
00:34:31,768 --> 00:34:35,454
everyone but there has to be a lot of self
551
00:34:35,512 --> 00:34:38,822
reflection first and don't just follow
552
00:34:38,876 --> 00:34:42,790
the hype. I would say if you focus on building
553
00:34:42,860 --> 00:34:46,822
something on the long term because I did that so I know
554
00:34:46,956 --> 00:34:50,146
what it's like to have oh my God, AI is exploding,
555
00:34:50,178 --> 00:34:53,846
I want to talk about it and so on. But yes, let's separate
556
00:34:53,878 --> 00:34:57,066
it. That's not my long term path. I can
557
00:34:57,088 --> 00:35:00,686
talk about it because it's something interesting but that's one post
558
00:35:00,788 --> 00:35:04,186
compared to all the other which still talks about my topic.
559
00:35:04,298 --> 00:35:08,078
So don't change something just because
560
00:35:08,244 --> 00:35:11,440
it's nice at the moment or it's cruise at the moment.
561
00:35:12,530 --> 00:35:16,322
I'm really saying that because I was one of those people doing that and
562
00:35:16,376 --> 00:35:19,826
it doesn't work. So just I would say
563
00:35:20,008 --> 00:35:23,794
go straight with a process like with a path and
564
00:35:23,832 --> 00:35:27,322
then every time you see something interesting or curious
565
00:35:27,406 --> 00:35:30,742
worth changing that of course it's good to change
566
00:35:30,796 --> 00:35:33,846
but don't just be too impulsive in a sense just
567
00:35:33,868 --> 00:35:37,654
because maybe you're curious or you saw someone doing it better.
568
00:35:37,852 --> 00:35:41,242
Yes, I think maybe we are similar in that way because
569
00:35:41,296 --> 00:35:45,158
I also have a lot of ideas but I'm
570
00:35:45,174 --> 00:35:48,140
still a bit shy in exposing my opinion out there.
571
00:35:48,590 --> 00:35:52,406
I've recently started writing some more medium articles
572
00:35:52,438 --> 00:35:55,358
and trying to post a bit more regularly on LinkedIn as well.
573
00:35:55,444 --> 00:35:58,414
But I would like at some point to have my space a bit more out
574
00:35:58,452 --> 00:36:01,934
there. For example, that's why I was really trying to get this
575
00:36:01,972 --> 00:36:04,240
interview, because hopefully we'll get you.
576
00:36:05,810 --> 00:36:09,522
But in any case, I agree, I think it's great advice what you're saying,
577
00:36:09,576 --> 00:36:12,926
because a lot of people, sometimes they just go after the new shiny
578
00:36:12,958 --> 00:36:16,822
thing. But at the end of the day, you need to find what works
579
00:36:16,876 --> 00:36:19,634
for you. And also, how do you get more interactions?
580
00:36:19,762 --> 00:36:23,240
How does the public communicate with you
581
00:36:23,690 --> 00:36:26,950
and keep reiterating until you're perfecting?
582
00:36:27,850 --> 00:36:31,180
But I think we're now getting to. Thank you very much.
583
00:36:31,630 --> 00:36:35,402
Thanks for joining. And I'll share this
584
00:36:35,456 --> 00:36:38,554
with you. I don't know if you have any other final words you'd like to
585
00:36:38,592 --> 00:36:42,540
say or I don't know.
586
00:36:43,310 --> 00:36:47,006
Yeah, I would just say study the blockchain, study web three. Even if
587
00:36:47,028 --> 00:36:50,606
you are not passionate, you don't want to have anything to
588
00:36:50,628 --> 00:36:54,494
do with it. But it's just good to know that it's out there,
589
00:36:54,612 --> 00:36:58,414
because I think the companies will just keep increasing using them.
590
00:36:58,452 --> 00:37:02,254
So you need to be aware, need to be proactive, critical in
591
00:37:02,292 --> 00:37:05,830
what you have in front. So I will. Closing lady.
592
00:37:06,170 --> 00:37:08,120
Okay, perfect. Sounds good.